![]() ![]() One day, his team decided they could expand, and Synergetic began focusing less energy on DJing and more on audio and visual services.īristol has been with Synergetic for about a year and a half. Around this time, as his company became more popular, clients began asking for additional services such as sound, lighting, staging and video. “I believed in myself as the best person to work for me,” he said.Īfter dropping out and then going back to school part time, Weldon graduated from Temple University in 2003. Weldon started Synergetic as an entertainment company his freshman year of college. Even though he had to entirely rethink the way his company functioned, if it weren’t for his and his team’s creativity with the warehouse, he would not have had the opportunity to be a part of the inaugural parade. This, Weldon says, is a silver-lining to the pandemic. Mirkin had seen other events that used the company’s warehouse stage, and saw an opportunity for a great show. Just five days before the recording of the performance that would be included in the parade, Scott Mirkin of ESM Productions called Weldon to see if The New Radicals could use Synergetic’s warehouse space to perform. ![]() “We were constantly looking for ways to help our customers unite people and celebrate as they usually did – together,” Account Manager at Synergetic Sara Beth Bristol (she/her) wrote. When the COVID-19 pandemic began, Weldon saw an idea on social media to turn a warehouse space into a stage so clients could still hold events to be live-streamed to their audiences. A little over an hour into the event, the parade featured a performance of one of the Biden family’s favorite songs, “You Get What You Give” by The New Radicals, filmed in Synergetic’s warehouse-turned-stage. On January 20, 2021, Parade Across America played on the screens of millions of Americans tuning in to watch the first-ever virtual Inauguration Day parade. “In January, we really needed something to bring us together and we really needed some things that were just something that everybody could watch and be a part of,” said CEO and founder of event production company Synergetic Jason Weldon (he/him), KLN ’03. ![]()
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